26 Nov 2020

CTA and your business

by Julie Kim, Creative Director at Pico Creative

Why is CTA important for business?

Call-to-Action is a powerful tool to drive customer conversion and increase sales. However,  CTA is often so overlooked and undermined. These days having a website is not enough to  set your business apart and wishfully wait for visitors to take actions. You need to be  proactive in driving the customer’s decision making, and this is where CTA comes in. Good  implementation of CTA drives prospects strategically through the sales funnel while  minimising any frictions that may hinder this process.

Is there any evidence for this?

Well, according to recent research by HubSpot, personalised CTAs perform 202% better  than basic ones. By adding relevant, well-placed CTA buttons to a client’s website, a content  marketing agency increased its revenue by 83% in a month. Businesses cannot afford to use  generic CTAs that does not speak to the customer and excite them to discover more.

Why does CTA have to be exciting?

Aren’t we all sick of plain-looking copies in buttons like ‘sign up’ or Get yours free’? It’s the  laziest and cheapest way to show someone you care. Take gift cards, for example, they just  sit there at your local newsagent or card shop, looking lifelessly with a big “$6.95” next to it.  Nothing about this scream to customers “you need one now!”. Without implementing  storytelling to your promo, prospects will feel disconnected and quench their desire to  engage.

What does good CTA look like?

Well, according to recent research by HubSpot, personalised CTAs perform 202% better  than basic ones. By adding relevant, well-placed CTA buttons to a client’s website, a content  marketing agency increased its revenue by 83% in a month. Businesses cannot afford to use  generic CTAs that does not speak to the customer and excite them to discover more.



Every one of their CTA creates an emotional connection with the customers which flourish  the imagination. At TOUCHNOTE, you’re not merely buying a card but a precious moment  with your loved ones.



What else can CTA do to boost sales?

Urgency! That is one of the most essential tactics to master to increase conversion. The use  of the right language can create an atmosphere of urgency and scarcity. The right  combination will inspire visitors to take action now and click to take up your offer. That’s  why CTA is so important.

Are you looking to accelerate your sales? Or simply make your website work more for your  business? Pico Creative is here to help. We provide professional consulting and  comprehensive design packages that strengthen your competitive edge and leaves  customers wanting more. Why not have a chat and see how CTA can empower your business  today.

Julie Kim, Creative Director at Pico Creative

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