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26 Nov 2020
CTA and your business
by Julie Kim, Creative Director at Pico Creative
Why is CTA important for business?
Call-to-Action is a powerful tool to drive customer conversion and increase sales. However, CTA is often so overlooked and undermined. These days having a website is not enough to set your business apart and wishfully wait for visitors to take actions. You need to be proactive in driving the customer’s decision making, and this is where CTA comes in. Good implementation of CTA drives prospects strategically through the sales funnel while minimising any frictions that may hinder this process.
Is there any evidence for this?
Well, according to recent research by HubSpot, personalised CTAs perform 202% better than basic ones. By adding relevant, well-placed CTA buttons to a client’s website, a content marketing agency increased its revenue by 83% in a month. Businesses cannot afford to use generic CTAs that does not speak to the customer and excite them to discover more.
Why does CTA have to be exciting?
Aren’t we all sick of plain-looking copies in buttons like ‘sign up’ or Get yours free’? It’s the laziest and cheapest way to show someone you care. Take gift cards, for example, they just sit there at your local newsagent or card shop, looking lifelessly with a big “$6.95” next to it. Nothing about this scream to customers “you need one now!”. Without implementing storytelling to your promo, prospects will feel disconnected and quench their desire to engage.
What does good CTA look like?
Well, according to recent research by HubSpot, personalised CTAs perform 202% better than basic ones. By adding relevant, well-placed CTA buttons to a client’s website, a content marketing agency increased its revenue by 83% in a month. Businesses cannot afford to use generic CTAs that does not speak to the customer and excite them to discover more.
Every one of their CTA creates an emotional connection with the customers which flourish the imagination. At TOUCHNOTE, you’re not merely buying a card but a precious moment with your loved ones.
What else can CTA do to boost sales?
Urgency! That is one of the most essential tactics to master to increase conversion. The use of the right language can create an atmosphere of urgency and scarcity. The right combination will inspire visitors to take action now and click to take up your offer. That’s why CTA is so important.
Are you looking to accelerate your sales? Or simply make your website work more for your business? Pico Creative is here to help. We provide professional consulting and comprehensive design packages that strengthen your competitive edge and leaves customers wanting more. Why not have a chat and see how CTA can empower your business today.
Julie Kim, Creative Director at Pico Creative