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19 Nov 2020
WHY GOOD WEBSITE DESIGN IS IMPORTANT FOR BUSINESS
We all know websites have a profound impact on how customers perceive and engage with businesses. Let's face it – in a digitalised world of high expectations and short attention spans, the first impression goes a long way. To stand out, businesses must leverage website features their users value the most: beautiful layouts, intuitive navigation, and quality content. And this is where design comes in.
LOOK
Looking pretty has its perks; however, a good website design is more than just aesthetics. Content and visual elements are carefully orchestrated to deliver a coherent message to the audience. Exceptional visuals and layout feed the eyes. Isn't that the inception of all customer engagements? When the messaging is concise and easy to identify with, readers have lasting impressions with the brand. However, overdoing or undermining these elements can result in confusion and disinterests. A good website helps visitors to understand your business and what you can offer quickly.
Consider this, according to Adobe "38% of people will stop engaging with a website if the content or layout is unattractive".
User experience is another critical factor that can either make or break the business you are trying to deliver. "88% of online visitors/ consumers are less likely to return to a site after a bad experience." – (Source: The Gomez report, Why Web Performance Matters)
FEEL
Beneath the aesthetics, a good website is also structurally designed to help clients find you on search engines and have meaningful and relevant experiences. In other words, how usability and accessibility are designed determines the quality of user interaction. Good design always elicits powerful emotive appeal, that invites users to a seamless experience and drives conversion.
BELIEVE
Business's online presence and visual experience have become a significant opportunity to establish brand identity and capture new prospects. When website aligns design to the business value and customer needs, the result is a powerful marketing platform that echoes professionalism and credibly.